Case Study

Driving 90% Learner engagement using strategies inspired by popular OTTs

Of course, we are not suggesting that learners will hop onto the learning management system and binge-watch content, learning certainly doesn’t work that way. However, there are strategies OTT platforms use to keep users interacting with the platform; Can L&D professionals benefit from that?

Here’s a quick summary if you want to read through. But if you want deeper insights, keep scrolling!

  • Learner engagement is the key to L&D success; however, it is still a big challenge that needs to be cracked.
  • Taking a page out of popular OTT platforms that continue to capture the attention of users and keeping them hooked, L&D professionals can design immersive and engaging programs.
  • While a parallel can’t be drawn where users relax at the end of the day to binge watch a tutorial on Angular programming, the engagement strategy of OTT platforms can be replicated to keep the learner engaged as they learn.
  • The data points for recommendations (recommendations on What to watch vs. What to learn) in these two use cases could be different, but hyper-personalisation, cross-platform promotion, and interactive content can be effectively used to captivate learner interest and make the learning memorable and long-lasting.
  • Stepping-up-learner-engagement-with-technology

    Stepping up learner engagement with technology

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