Create fully customised, OTT style learning experiences for your learners
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In physical or even phygital settings, learner engagement partially can be tackled through interaction, discussion, and activities keeping the learner in-the-moment. This largely helps in skill retention as well. However, in self-paced learning, L&D professionals are not just fighting with the decreasing attention span or lack of interaction – there are multiple distractions related to work/life in the learning environment.
The solution to this is found surprisingly, not in learning platforms, but in the popularity of OTT platforms. Even in the ever-cluttered digital space, OTTs (Like Netflix or Amazon Prime) have managed to successfully capture the attention and keep users hooked. “It’s a key takeaway for L&D professionals: People can focus, if the experiences are designed keeping engagement as the central focus.”
Time spent on learning platforms, course completion %, learning streak, etc are a few indicators of learner engagement. OTT services have cracked the code to achieving high numbers against these metrics by simply creating captivating content meant for binge-consumption, perfectly tailored to individual interests.
While L&D professionals should not encourage binge-learning because it can lead to cognitive overload and poor retention, they should be inspired by the captivating quality of streaming sites to engage their learners.
OTT services may appear to be able to attract users’ attention because they share entertaining rather than learning content. But engagement isn’t just about the content – it’s about how the content is presented to captivate audiences.
You can design your initiatives in a way that keeps viewers learning for as long as they’d like by emulating how streaming sites present content.
Learner engagement strategy inspired by OTT platforms
We are listing a few more methods OTT platforms use to grab users’ attention and we’ll show you how to apply these principles to organizational learning approach.
When you sign up for the platform, it recommends a series of shows or movies based on a previous video you watched. These lists may appear as “Top Picks” for you, or they may be based on a single film or television show that you watched.
Most OTT platforms are well-suited to mobile viewing, so users enjoy watching it on their phones and tablets. For instance, the platform employs machine learning to detect device differences and make necessary adjustments to provide the best possible viewing experience. Users are more likely to watch Netflix shows even if they only have access to a mobile device because of this dependability.
Use the following checklist to assess your LXP’s mobile capabilities:
Keep learners engaged by using a high-quality, mobile-optimized LMS to deliver your courses.
3. MAKE YOUR CONTENT AS INTERACTIVE AS POSSIBLE.
Netflix’s recent programming backs up this assertion. In fact, most OTT platforms nowadays are building features that makes the content interactive. It’s no longer passive viewing – The user is prompted by the platform to watch previews as stories, short funny clips, or auto-suggest after finishing a show.
Basic: Quizzes are limited to multiple-choice and true-or-false questions, and learners progress through courses by clicking a simple “Next” button. There is little to less interaction on LMS other than courses.
Intermediate: Include drag-and-drop activities, incentives for logging in and learning, and courses include “click and reveal” interactions.
Advanced: Many interactive media elements, such as interactive infographics and videos, are included in courses, and quizzes include branched scenarios in which learners follow a specific path based on their responses. There is gamification integrated as a part of interactions on the platform.
While you don’t want learners binge-watching your course content, implementing these streaming service strategies can help you create effective learning experiences and rich skill development programs.
Netflix/OTT style learning is great but L&D can do one better by adding collaborative learning, social features, practice-labs, and gamification even to make the experiences much more enriching as just consuming content is not the end goal, rather the application and skill retention are the priorities.