Of course, we are not suggesting that learners will hop onto the learning management system and binge-watch content, learning certainly doesn’t work that way. However, there are strategies OTT platforms use to keep users interacting with the platform; Can L&D professionals benefit from that?
Here’s a quick summary if you want to read through. But if you want deeper insights, keep scrolling!
Learner engagement is the key to L&D success; however, it is still a big challenge that needs to be cracked.
Taking a page out of popular OTT platforms that continue to capture the attention of users and keeping them hooked, L&D professionals can design immersive and engaging programs.
While a parallel can’t be drawn where users relax at the end of the day to binge watch a tutorial on Angular programming, the engagement strategy of OTT platforms can be replicated to keep the learner engaged as they learn.
The data points for recommendations (recommendations on What to watch vs. What to learn) in these two use cases could be different, but hyper-personalisation, cross-platform promotion, and interactive content can be effectively used to captivate learner interest and make the learning memorable and long-lasting.