making the most of digital content

Using learning and performance ecosystem for enhancing impact of digital content

A study on impact of video on learning by East Tennessee State University, US, in 2012, made a significant observation. It stated, ‘Students using the video tutorials were better able to use the tools and complete the stated student learning outcomes’ more efficiently than those who don’t use the medium. This holds true just as much as for the modern-day online workplace learning and performance ecosystem as learning through video gains traction.  


Force multiplier

·         In today’s increasingly vibrant e-Learning architecture powered by a global IT boom, videos work as a force multiplier.

·         Videos, particularly, impact the workplace learning process in a big way by leveraging existing learning and performance ecosystems.

·         Learning through audio and visuals is making more sense to learners and instructors than ever before by virtue of its easy accessibility.  


Increase learners’ engagement

Further, it has now been established beyond any doubt that contrary to perceptions among Learning and Development honchos a few decades ago that videos are an expensive and useless means of imparting learning they are now considered affordable and an essential part of the learning process. Videos are also found to increase learners’ engagement and their capacity to retain knowledge.


Stand-alone medium

·         Despite a seeming surge in its use in recent times, it is still being debated whether videos can ever be a standalone mode of learning.

·         But usefulness of videos in delivering enhanced learning experience is fast gaining traction.

·         In the context of the learning and performance ecosystem comprising networks, tools, resources, support, etc, working in sync with a ‘repertoire of practice’ such as techniques, strategies, tactics and available tools, etc. video is turning out to be a game-changer.

·         It is learning ‘as you like’ and ‘whenever you like’ not regimented one.


  Short and smart content

·         One of the reasons for increasing popularity of videos among both learning and development professionals and learners is its ability to facilitate enhanced learners’ engagement.

·         With their short and absorbing contents of not more than 3 to 6 minutes and in rare cases under 20 minutes videos are a wonderful means of learning providing holistic learning to learners round the clock, 24×7 right in front of your eyes.

·         Such knowledge sticks in the brain for a longer period of time and is easy to recall and apply in real job role situations.


Added advantages

What’s more, videos whether online or in social media platforms come with added advantages and flexibility. Learners can watch, learn, pause and rewind as per their choice and requirement.  So there is no fear of losing out on important content that a learner might miss in the course of conventional classroom learning.


Enhanced learning experience

·         Especially, in a workplace learning and performance scenario, organisations make effective use of videos to train workers or learners to up-skill or equip them with appropriate knowledge for performing different job roles.

·         Job-roles learning experience is enhanced by videos demonstrating the relevant skills and their effective application.

·         Such training videos come in handy for new workers or first time learners as they get to quickly pick up skills and apply them more confidently in any workplace situation.


Sharing new ideas

·         It is not necessary that a workplace learner has to be equally proficient in the art of writing to share new ideas or personal learning experience within the organisation.

·         Video is a fascinating medium for workers to honestly share their knowledge or ideas within an organisation through intranet and enterprise social networks.

·         It is simple and a lot easier to make a to-the-point, sharp video with your Smartphone and sharing the same with others.


Employer-employee engagement

For employers, a video made in all honesty and with the intended objective of conveying a story from a real life situation to employees and to connect with them through an intense engagement during a learning experience can’t be replaced by any other medium of communication. Such is the power of video.


Finally, video is increasingly becoming an effective tool of initiating interactive online learning. Whether it is for training on-the-go, supporting Virtual Instructor-Led Training (VILT), micro-learning or social learning video in its new emerging avatar is here to stay as it continues to provide a fruitful and enriching experience of gaining new knowledge through a learning and performance ecosystem.